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Monday
May062013

Adobe Gains Momentum at NAB

Recently, Studio Daily posted a piece on the "Eight Technology Trends from NAB 2013." One major news story coming out of the show in April is of particular interest to those of us in the post-production industry: Adobe's Creative Suite is now leading the pack of NLE options, unseating Apple at the top of mountain.

And it serves them right. Ever since the new Final Cut Pro was announced, Apple has abandoned the all-in-one solution that was Final Cut Studio, leaving editors with few alternatives for real world, round-trip editing. 

But with the introduction of Prelude and other new CS tools, Adobe is creating a complete production workflow the will unquestionably be attractive to professionals going forward. 

With the Creative Suite transition to a cloud based platform, it remains to be seen how successfully the industry will transition to the future of collaborative workflow.

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